#Post card mailings free
For instance, a CTA might ask the customer to sign up for a subscription at a discounted rate, visit your website to check out the latest sales, or call a number for a free quote. You may be asking yourself, “What is a call to action?” A call to action, or CTA, is a direct prompt for the response you want from your audience in a mailing campaign – the ultimate purpose behind your postcard marketing campaign. Postcards should be eye-catching, personalized and straightforward, with an emphatic call to action. The first major advantage of postcards is their brevity. We’re here to break down the differences between postcard and letter mailing, hopefully simplifying your decision and helping you maximize the returns on whichever direct mail marketing campaign you choose.
Whether you run a nonprofit, law firm, home renovation service, or plumbing company looking to drive new leads, reach old customers, or gather donations, the power of direct mail is universal. While a straightforward answer to this question would be nice, the reality is that the type of mail you should choose depends heavily on the business you own and the ultimate goal of your marketing campaign. As the owner of a direct mail marketing business, Addressers, I often get asked, “Which of the two gets better responses and will help me grow my company faster?” Two of the most popular forms of mail marketing are also two of the most traditional types of mail – postcards and letters. Though the advent of platforms like email and social media has caused the claim that direct mail marketing is a thing of the past, mailed advertisements can still be a versatile and powerful way to expand your business.ĭirect mail marketing provides a variety of options, including flyers, postcards, letters and even scratch-off mailings. If you are looking for a way to expand your brand and diversify your marketing strategy, direct mail marketing is something you should seriously consider.
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